How to Get Started With Influencer Marketing

Influencer marketing is currently the hottest and most effective way to get your brand in front of a massive targeted audience.

Why?

Because it works, and works very well.

I’ve been running experiments in the influencer marketing arena since long before it was a buzzword…

It’s become such a large driver in new business that it’s always the first strategy I focus on when starting a new business.

It allows brands and businesses to connect with their audience in a more authentic way, when compared to the other forms of digital marketing.

Influencer marketing is something that, without question, needs to be part of your marketing strategy.

Today, I’m going to pull back the curtain and show you how to get started.

But first, let’s dive into WHY Influencer Marketing should be at the top of your list.

#1: Traditional Advertising Is Less Effective

Consumers are now immune to traditional ads online. Years ago, every business ran jumped on the banner ad wagon and now it’s one of the least effective forms of marketing. Even when placed in other locations, they are still easily identified.

Your typical advertisements now stick out like a sore thumb these days and consumers are now using software to flat-out prevent ads from being displayed because consumers are now using blockers to remove ads. Even if you come up with a great ad and experience decent conversion rates, if users have ad blockers enabled they will never know you exist.

#2: Your Competitors Are Making The Shift

Reports have shown that 72 percent of brands will increase influencer marketing budgets in 2017, further proving how effective it is. While the early adapters have already experienced first-hand how effective it can be, new brands are getting involved every day.

Figure out how to make influencer marketing work before you get crushed by your competition.

#3: Influencer Marketing Is Completely Native

It’s no secret that native marketing will always perform better than traditional marketing. However, influencer marketing is a different monster, because it’s a familiar face that’s showing off your product. With 94 percent of consumers trusting recommendations from others — over brands, it’s no wonder why influencer marketing is extremely effective.

When you combine your attractive offer with a perfectly matched influencer, the engagement goes through the roof, as well as your sales.

#4: You Will Get “Off The Charts” ROI

According to a recent case study by TapInfluence, influencer marketing generates ROI that is 11 times greater than traditional digital media campaigns.

There is plenty of data already available that proves how effective it will be, including a study that showed influencer campaigns earn $7.43 for every $1.00 spent.

If someone said that for every $1.00 you give them, they will give you $7.43…

How many dollars would you invest into Influencer marketing?

Exactly.

Will it work for every business on the planet?

No.

Nothing has a guaranteed success rate. But, there is enough information out there that can prove that influencer marketing is something every brand should at least give a shot.

#5: You Will Be Where Your Customers Hang Out

Influencers are strategically used to place your brand in front of your target audience in the most engaging environment, social media.

With 82 percent of consumers using social media to make purchase decisions, finding the right combination of offer and influencer can be very rewarding.

Anyone running paid social media ads on Facebook and Instagram can already attest to the effectiveness of social media marketing. Now, take that success and amplify it, due to your “ads” being more authentic and organic.

Now that you understand WHY Influencer Marketing is a “Must” for your business…

Check out the video at the top of this page to see how to get started with influencer marketing.

Enjoy!

Chris 🙂

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